Jägermeister. The name summons up the spontaneous good times of a misspent youth and “just one more” evenings of shots and dancing.
Such associations are a far cry from the life of the brains behind the brand, Günter Mast. When he wasn’t busy turning the stuffy German herbal schnapps into a hip global label, he spent his time on his tranquil 500-hectare – 1,235 acre – country estate and its manor house, Manor Lutterloh, near Hamburg.
It was here, at this private, wooded retreat, where the marketing genius passed away at the age of 84 in 2011.
Now this place has become ground zero for a nasty family dispute over inheritance worth €20 million, or $22.7 million.