Germany’s Foodtech Fight

Ein Riesenplakat am Bahnhof Zoo mit dem Slogan "Wir Rinder vom Bahnhof Zoo" wirbt am 20.10.2014 für den Lieferservice lieferando. Angeleht an die Buchvorlage Christiane F. Wir Kinder vom Bahnhof Zoo. © BY XAMAX [ Rechtehinweis: (c) dpa ]
Lieferando spent more than €41.5 million on advertising last year, while its competitors Lieferheld and spent €29 million and €28 million respectively. Picture: Xamax/DPA
  • Why it matters

    Why it matters

    Huge sums are being invested, but are there really profits to be made as more competitors crowd into the market?

  • Facts


    • Delivery Hero, Germany’s largest online meal-delivery company, owns key brands Lieferheld,, and Foodora. It is currently valued at over €3 billion.
    • In its Amsterdam IPO last week Friday, the Dutch “foodtech” group raised €330 million, valuing the company at around €1 billion.
    • Both Uber and Amazon are rapidly rolling out food-delivery services in a range of global cities. Each plans a German launch in the next year.
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If you haven’t heard of Foodora and Deliveroo, you soon will. Food delivery is the new frontier of platform capitalism.

Travel portals like Expedia and long ago disrupted the travel industry. Then Airbnb and Uber sent shock waves through the hotel and taxi industries. Now online gateways for ordering steaks, sushi, and schnitzel want to change how we eat.

An array of ambitious startup founders and venture capitalists all think — or at least, claim — that a win-win-win situation is just around the corner. Customers will be delighted by choices and delivery speed, they say, and restaurant business will skyrocket — as platforms take a healthy cut on every deal.

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