Johanna Basford has become something of a surprise celebrity. Three years ago, the Scottish illustrator’s first coloring book for adults was published, filled with garden images, closely followed by her second book, featuring a forest theme.
Both sold millions of copies and were snapped up from South Korea to the United States. The 33-year-old was suddenly a trendsetter, kicking off a fad no one thought possible in the Internet age.
That’s probably why one of the most analog of companies has an area devoted to her in the lobby of its headquarters. For the pen and pencil maker Staedtler in the southern German city of Nuremberg, she has become a sort of icon.