World Economic Forum

Diary of a CEO in Davos

Davos Reuters
The world's elite gather in the mountain resort of Davos.
  • Why it matters

    Why it matters

    The World Economic Forum is a prime opportunity for CEOs like Kasper Rørsted to ink new deals and make new business contacts that could further Henkel’s business.

  • Facts


    • The World Economic Forum in Davos is the largest gathering of its kind, bringing together some 1,500 global chief executives for three days of meetings and public debate.
    • More than 40 world leaders as well as academics and non-governmental groups will attend the Davos forum.
    • Sending a chief executive to attend the summit in the Alps, costs at least $200,000, according to the Economist.
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Kasper Rørsted looks back fondly on the World Economic Forum in Davos, the who’s who of the global business world. It was a chance encounter at this annual gathering in the Swiss Alps that led to a dramatic turn in Mr. Rørsted’s career.

Here, in 2004, he met Jochen Krautter, then the chief executive of Henkel, the German conglomerate that makes everything from cleaning agents and cosmetics to industrial-grade adhesives.

Mr. Rørsted, a Danish citizen who at the time worked for Hewlett-Packard and had already spent many years in Germany, said his knowledge of Henkel at the time was limited to seeing its consumer products on the shelves. He didn’t really know anything about the business.

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