Philipp Plein

The King von Bling

plein and xenia tchoumitcheva dubai fashion show october source getty
German fashion designer Philipp Plein and, to his right, Xenia Tchoumitcheva, at a Dubai fashion show in October.
  • Why it matters

    Why it matters

    In the cutthroat fashion industry, young German designer Philipp Plein is making his name with unorthodox, flashy designs.

  • Facts


    • The Philipp Plein brand has 90 flagship stores worldwide.
    • Mr. Plein sees himself as more global than German.
    • His company, based in Switzerland, has 250 employees and more than €200 million in annual sales.
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When the iron gates roll open to Philipp Plein’s villa in Cannes, it’s like stepping onto an extravagant movie set.

In the palm-lined courtyard, a luxury fleet is ready to roll, including a gold Rolls Royce Silver Shadow, a Bentley, an Audi A8 and a matte black Range Rover.

Behind glass garage doors – under a neon sign that reads “Every Weapon Needs a Master” – a Ferrari F12 and Lamborghini Aventador wait. Next to the garage, a three-meter, bright red gorilla beats his chest, standing on a pedestal labeled “King of the Jungle.”

Indeed, Mr. Plein would seem to be the German king of high-end flashy fashion — and he has the expensive taste to prove it.

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