Sweet Couple

Charlie Invests in Chocolate Factory

Halloren Klaus lelle DPA
Halloren CEO Klaus Lellé is taking his sweet treats abroad.
  • Why it matters

    Why it matters

    Luxembourg-based investment company Charlie Investors has joined up with the traditional German chocolatier, Halloren, to pursue expansion abroad.

  • Facts


    • Halloren in Halle is reputed to be Germany’s oldest chocolate company.
    • Executive board leader Klaus Lellé aims to more than double sales by 2018 to €300 million.
    • The driving force behind largely unknown Charlie Investors is believed to be former ING and Lehman Brothers executive.
  • Audio


  • Pdf

It has all the ingredients of a sweet comeback story:  an eastern German chocolate brand with a long tradition; a successful initial public offering; and now a new investor.

Halloren, reputed to be Germany’s oldest chocolate factory, is making yet another critical move in its 200-year-old history to remain competitive.

Chairman Klaus Lellé, who has been at the helm of the company for 17 years and took it public in 2007, has joined forces with a new investor with the aim of more than doubling sales by 2018 to €300 million ($3.7 million).

Mr. Lellé told Handelsblatt that the new investor plans to own a quarter of Halloren’s shares, after acquiring 10 percent of its stock in December.

The investor officially trades as Charlie Investors, a newly founded entity based in Luxembourg that is largely unknown. Halloren has not disclosed the identities of Charlie’s principals to other shareholders.

Want to keep reading?

Subscribe now or log in to read our coverage of Europe’s leading economy.