IFA Show

Breathless Growth in Digital Fitness Gadgets

NEW YORK, NY - JUNE 12: Atmosphere at the Launch Of Fitbit Local Free Community Workout on June 12, 2016 in New York City. (Photo by Dave Kotinsky/Getty Images for Fitbit)
A Fitbit launch in New York. Wearable fitness trackers are all the rage.
  • Why it matters

    Why it matters

    The market outlook for wearable devices is strong for the coming years, as health- and fitness-conscious consumers test out the technology – but competition among manufacturers is fierce, forcing consolidation.

  • Facts


    • The IFA consumer and home electronics trade show, Europe’s largest such event, kicks off Friday in Berlin.
    • Manufacturers of wearable devices, such as smart watches and fitness trackers, are launching their next generation products at the event.
    • Market research firm IDC estimates makers of wearable devices will sell more than 100 million units this year for the first time – including 50 million electronic bracelets and some 40 million smart watches.
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Storm warnings usually come from the weatherman. Now they also come from the weatherman on one’s wrist.

Thanks to its built-in barometer, Samsung’s Gear 3S smart watch gives consumers the ability to track air pressure changes themselves. Equipped with GPS, it also offers hikers and mountain climbers added safety protection in case they get lost in remote areas.

The Korean electronics giant unveiled the latest version of its smart watch on Wednesday in Berlin in advance of the IFA consumer and home electronics trade show. The six-day exhibition of next-generation digital devices, Europe’s largest such event, kicks off Friday.

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