Bollywood Comes to Germany

Indian TV show Prodip Guha Hindustan Times
Scenes from Indian reality musical TV game show "Sa Re Ga Ma Pa."
  • Why it matters

    Why it matters

    If the new Zee TV channel in Germany attracts viewers, its owner may launch others.

  • Facts


    • The Essel Group, which owns Zee TV, has 10,000 employees around the globe and market capitalization of $8.2 billion.
    • The new TV channel from India is expected to be launched by the middle of the year.
    • Its target audience is women between 19 and 59.
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Subhash Chandra, founder and head of India’s vast Essel Group, is fond of saying “the world is my family.”

His Mumbai-based conglomerate spans a variety of industries around the globe, including packaging, education, precious metals, infrastructure, technology, media and entertainment.

Germany had been one of the few blank spots on Essel’s world map, but not for long. By the middle of 2016 at latest, the group’s television station ZEE TV will launch a free-to-air channel, brining Bollywood movies and melodramatic soap operas to German audiences, Handelsblatt has learned.

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