The Borgward stand at the Geneva Motor Show showed a 50-year old Isabella Coupe painted in sky blue and cream colors, a glossy icon of Germany’s economic miracle. It was more than fifty years old.
Since the company went out of business half a century ago, the coupe was the only vehicle it had to put on display. Nonetheless, the company has a shiny new logo: A rhombus in red and white, similar to the one adorning the old Isabella.
Borgward is back, is the new logo’s message.