In November 2015, less than two months after Volkswagen’s emissions scandal broke, Dietmar Voggenreiter took over as board member for sales and marketing at VW subsidiary Audi. That same month, Volkswagen admitted that the same test-cheating software had been installed on other cars, including some Audi diesel models.
In his first interview since assuming his new job, the former head of Audi China took stock of the past year and provided insight on cars in the digital age.
Handelsblatt: You have been responsible for Audi’s sales and marketing since November. What did your predecessor leave behind for you?
Dietmar Voggenreiter: I took over a top team in the second half and was allowed to drive the game home with them. We set a goal of selling more than 1.8 million cars in 2015 — and we did.