Amazon Gives Hope to Brick and Mortar Retailers

Amazon Fresh-Fahrzeug is partnering with Berlin food merchants to make quick deliveries through Prime Now. Picture source: dpa

The beginning of a new partnership was announced in Berlin on Wednesday. Amazon is now working with grocers Basic and Kochhaus through its subscription service Prime Now. The two merchants have their own pages on the platform and when a Berliner buys something they can have it delivered directly from the shops in their neighborhood.

It is a win-win situation. Amazon has the opportunity to offer Prime members an even larger range of new services, and the brick-and-mortar retailers also have more opportunities.

“With Prime Now, we are not only reaching more customers than before, but we also offer special delivery options,” said Stephan Paulke, CEO of the organic supermarket chain Basic.


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