Elon Musk

All Charged Up in Berlin

2014 Musk Tesla Ap
Elon Musk, Tesla CEO believes German carmakers are too old school and need to embrace e-mobility.
  • Why it matters

    Why it matters

    Tesla is challenging Germany’s established automakers with new e-vehicle concepts and forcing them to take action in the area of electromobility.

  • Facts


    • Only about 12,000 electric cars and 80,000 hybrids have been registered in Germany to date.
    • Germany is Tesla’s biggest supply base for components outside North America.
    • In the seven months to end of July, 828 Tesla Model S cars were sold in Germany, more than the number of VW electric Golfs.
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  • Pdf

The biggest surprise was that Elon Musk showed up in a tie. That was something we hadn’t expected from a California-based entrepreneur of his caliber. Before the Handelsblatt interview, the Tesla CEO visionary of electromobility had just met with 30 government representatives at a parliamentary breakfast in Berlin to talk about the future of mobility and would meet with German Economics Minister Sigmar Gabriel. He gave Handelsblatt his frank take on the old-school thinking within the German auto industry, what VW should do next and how the German autobahn forced Tesla to adapt their cars.


Handelsblatt: Mr. Musk, how many Teslas have you seen on the road during your visit to Germany this time?

Elon Musk: I admit, it wasn’t that many. But in Germany, we are also still a comparatively small player on the market.

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