Streaming service

Aldi’s Music for The Masses

Music streaming is a booming business these days.
  • Why it matters

    Why it matters

    Aldi Life is likely to quickly become a major rival to established music streaming firms and provide a timely boost for the ailing German music industry.

  • Facts


    • Aldi Life will cost €8 ($9) per month; Spotify and Deezer charge €10.
    • It will use the content and infrastructure of U.S. streaming service Napster.
    • Music streaming sales in Germany are set to hit €426 million by 2019.
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The discount supermarket chain Aldi is notorious for putting its competitors under pressure with aggressive low prices. When it slashes prices on milk, eggs or coffee, many other chains follow suit.

Now its two parent corporations, Aldi Nord and Aldi Süd, want to apply the low-cost principle to music.

Starting today, they are offering the streaming service “Aldi Life,” which at €8 ($9) per month will be €2 cheaper than Spotify and Deezer, their main rivals in the rapidly developing market.

Aldi is not developing its music service itself, but is using technology from the U.S. subscription-based streaming service Napster. So it is not surprising that Aldi Life resembles its competitors in many ways.

Subscribers to the app can choose from about 34 million songs and more than 10,000 audiobooks, can play compilations put together by the service, or can create their own playlists. About 4,000 radio programs can also be called up. The smartphone and tablet app can also be used to identify music, for example a song playing on the radio.

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