Sales Boost

Aldi Nord Revamp Pays Off

The discount goods are flying out of the door at Aldi Nord.
  • Why it matters

    Why it matters

    Aldi Nord has long been considered a sleepy player in the discount retailer sector but its sales increase and store revamp project could see it soon challenge its rivals.

  • Facts


    • Aldi Nord is currently the fourth-largest operator in the discount supermarket sector in Germany.
    • It has a market share of 16.1 percent, compared to market leader Lidl’s 26.6 percent.
    • It has seen a 3 percent growth in sales this year; last year it managed growth of just 1.7 percent.
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The German discount retailer Aldi Nord, which tends to be secretive about its finances, has announced this year that its sales have grown by 3 percent.

Kay Rüschoff, head of marketing and communications, told Handelsblatt net sales in Germany are set to grow from €12.3 billion ($13.6 billion) to almost €12.7 billion this year. Last year Aldi Nord grew by just 1.7 percent.

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