Daimler Results

Aiming for Pole Position

Daimler Mercedes Source laif 41552253
Mercedes cars are in demand.
  • Why it matters

    Why it matters

    If Mercedes-maker Daimler continues to grow sales, it could overtake BMW as the largest producer of luxury cars.

  • Facts


    • Daimler sold a record number of 2.5 million cars, trucks, vans and buses last year, up 8 percent from 2013.
    • Annual sales rose 10 percent to €129.9 billion ($148 billion).
    • The company expects a “significant” growth of car sales and operating profits from continued operations in 2015.
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Germany’s second-largest luxury carmaker after BMW could succeed in becoming number one if it continues its successful turnaround, led by Dieter Zetsche, the chief executive also known as Dr. Z.

Daimler sold 8 percent more vehicles in 2014, bringing sales to a record 2.5 million, especially thanks to 1.7 million sold passenger cars. Prices for Mercedes cars start from $31,500 to more than $130,000 in the United States.

“Daimler is currently benefitting from a large number of new models coming to the market,” credit analyst Christian Strätz of public bank BayernLB in Munich told Handelsblatt Global Edition.

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