When Jay Habib moved with his family three years ago, he wanted to order a number of things for their new home online. But he was annoyed by the fact that at each online store, he had to go through a lengthy registration process.
“And even then, it took as many as 12 further steps to make a purchase. What a senseless waste of time,” said Mr. Habib, a business-data processing specialist.
And so he came up with the idea for Shop.Co, a Düsseldorf-based online shopping tool that enables users to buy items at online stores worldwide with just a single click.