Bundesliga Rights

A Goal Worth $5.3 Billion

Bayern Munich_Reuters
Bayern Munich's Thomas Müller and Arturo Vidal react to a goal.
  • Why it matters

    Why it matters

    German soccer clubs will see their income rise thanks to the record broadcasting deal, potentially enabling them to attract big-name signings from around the globe.

  • Facts


    • Eurosport, a subsidiary of Nasdaq-listed Discovery Communications, won rights to broadcast 43 live Bundesliga matches out of a total of more than 300.
    • Rupert Murdoch’s pay-TV channel Sky lost its near monopoly on the German market, but will still live broadcast the majority of games.
    • Germany’s cartel office determined that no single buyer could win all rights for live airing of top Bundesliga games.
  • Audio


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The German Soccer Association (DFL), the grouping of the country’s top clubs, will receive a total of €4.64 billion, or $5.3 billion, for coverage of the four seasons starting in 2017. Rupert Murdoch’s Sky will remain the main broadcaster of live Bundesliga games, securing a package of more than 250 matches.

But Eurosport, an established pan-European sports channel owned by U.S. firm Discovery Communications, will now become its biggest rival after winning a package of 43 live Friday night games. Both Sky and Eurosport are pay TV broadcasters.

Sky, which previously had a near monopoly on live soccer broadcasts in Germany, was due to lose its control after the Federal Cartel Office objected to a single party owning all live rights.

The DFL currently earns around €830 million in broadcasting fees per season, but these figures include international broadcasting rights. All of the deals also include coverage of the Bundesliga’s second tier games.

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