First there is the noise. At booths separated by only a few meters, game manufacturers have set up giant screens and speakers in the exhibition hall. Every few steps, visitors are assaulted by the booming noise of promotional films for their computer games, but younger visitors don’t even seem notice. They are far more interested in what they see than what they hear. Most of the parents, however, are clearly uncomfortable.
Perhaps the first lesson they learn on this day at the Gamescom trade fair in Cologne is that the world of games that fascinates their offspring is very loud. That’s not the last lesson, though. That’s precisely why these managers and executives of companies and foundations are here. They want their children to acquaint them with the fascination surrounding computer games.