Company Recruitment

The New Art of Attraction

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Amazon wants to show a new generation that working there is about more than just deliveries and picking stock. Source: AP

Innovative products and digital services, a start-up mentality and stylish workspaces with a muesli breakfast bar – millennials have a very different idea of what makes for an attractive office environment.

Germany’s Generation Y workers, who are just now hitting the job market, have high expectations for their careers. They want job security, above-average salaries and work that’s defined by excitement and ingenuity. Companies that want to have young talent must be competitive by offering perks.

A new survey conducted by consultancy firm Universum has revealed which employers are most fancied by German employers. Over 40,000 students were recently asked to select the five companies they would like to work for after graduation, choosing from a list of 144.

Surprisingly, only about a third of students said they wanted to start their own business. Even fewer, one in 10, wanted to work for a startup or found one. Most wanted to work within large, established companies, where they could reap the benefits of secure jobs and significant opportunities to gain experience.

Unsurprisingly Amazon, Microsoft and Google were among the most sought-after employers. Tech companies give their employees a lot of responsibility right from the get-go, making ascending the corporate ladder visible. For example, after just three months working at Amazon Germany’s headquarters in Munich, Samantha Geburek was put in charge of a massive project for the US retailer: Facilitating how corporate clients would be able to pay on the new Amazon Business platform.

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