Procter & Gamble, the world’s biggest consumer products company, is planning to sell 100 of its brands worldwide. A series of German companies could be significantly affected by the dramatic changes.
P&G, famed around the world for products like Gillette and Pampers, has already sold off 40 smaller brands since a restructuring decision was made in August 2014.
P&G is unloading brands responsible for 16 percent of $83 billion (€74 billion) in global sales, but only 6 percent of its operating profit of $15.2 billion. The trick is to find buyers for the company’s poorly performing brands.
“Procter & Gamble is changing in fundamental ways,” said Sue Desmond-Hellman, head of the Bill & Melinda Gates Foundation and a member of the company’s board of directors for the last five years.