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Passage to India

Image shows the Messe bC India: India, the world's second-largest consumer market, is becoming an increasingly important destination for German trade fairs. Source: PR Messe München
The Messe bC India in Mumbai in 2013. India, the world's second-largest consumer market, is becoming an increasingly important destination for German trade fairs.
  • Why it matters

    Why it matters

    Rapid expansion of German trade fairs in India could boost demand on the subcontinent for German exports.

  • Facts

    Facts

    • Messe Frankfurt, Germany’s biggest convention fair, held four events in India in 2013.
    • In 2015, Messe Frankfurt is planning to hold 14 trade fairs in India.
    • The trade fairs in Munich, Hanover and Düsseldorf are lobbying for a new convention center in Delhi.
  • Audio

    Audio

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Birds were flying inside the building, the temperature inside was above 40 degrees Celsius and Martina Maciejewski needed a surgical mask because there was too much dust in the air at the Mumbai Exhibition Hall.

Ms. Maciejewski, from the German state of Bavaria, was organizing a trade exhibition.

She had 48 hours before it was supposed to open. But not everything was working the way she was used to it working in Europe. There were power cables without insulation, posters that were printed incorrectly, and the exhibitor’s offices still needed to be built.

“In Germany, everything is complete the night before,” Ms. Marciejewski said. In Mumbai, the last carpets are put down minutes before the opening ceremony.

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