Porsche was late to the party. After much wrangling among the luxury car company’s bosses, it finally did in 2009 what every other German automaker had been doing for years: It designed one of its models to run on diesel.
But today, eight years and one well-publicized emissions scandal at its parent company later, Porsche is mulling a departure from the now-controversial fuel.
In September, the third-generation Porsche Cayenne SUV will hit the market. A diesel version will be available. After that, the company has said it is entertaining “different scenarios.” Maybe the future will hold another diesel-powered Cayenne. Maybe not. “This is, of course, an issue we’re dealing with,” CEO Oliver Blume said in a recent interview.
Porsche does not face this dilemma alone. For years, a combination of historical entrenchment, convenience and generous government subsidies has left German automakers overly reliant on diesel.