For a few weeks now, Chinese tourists visiting Germany no longer have to fiddle with change when they want to pay at one of Germany’s largest drugstore chains, Rossmann. Instead, the family-owned company is the first German retailer to offer them payment via their Alipay smartphone app. The step marks the latest European inroads by the Chinese e-commerce giant.
Alibaba, the world’s largest retailer, has conquered much of China’s well-off middle class. Founder and Chairman Jack Ma is now looking at partnerships with foreign companies, and German businesses are intrigued.