China's Alibaba

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Next Step: Conquering Europe

  • Why it matters

    Why it matters

    Alibaba is looking to expand to maintain its rampant growth rates. German companies are happy to collaborate to have a foot in the door of China’s booming market.

  • Facts

    Facts

    • Drugstore chain Rossman in April was the first German company to start offering payment via Alipay, the online payment platform of Alibaba.
    • Alibaba is pursuing a two-pronged approach in Europe: getting companies to sell on its platforms and bringing its own products to European customers
    • Several German companies are already selling their products via Alibaba’s online market platforms, such as Adidas and Metro.
  • Audio

    Audio

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Viele Grüsse aus China. Picture source: Reuters

For a few weeks now, Chinese tourists visiting Germany no longer have to fiddle with change when they want to pay at one of Germany’s largest drugstore chains, Rossmann. Instead, the family-owned company is the first German retailer to offer them payment via their Alipay smartphone app. The step marks the latest European inroads by the Chinese e-commerce giant.

Alibaba, the world’s largest retailer, has conquered much of China’s well-off middle class. Founder and Chairman Jack Ma is now looking at partnerships with foreign companies, and German businesses are intrigued.

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