gaming industry

Life After Angry Birds

Angry birds in space by themeplus
Creating another superhit isn't easy.
  • Why it matters

    Why it matters

    After the success of Angry Birds, Rovio Entertainment needs to find new ways to grow in a changing gaming environment.

  • Facts

    Facts

    • Angry Birds has been downloaded more than 3 billion times.
    • In 2014, Rovio Entertainment had revenues of €158.3 million and registered operating profits of €17 million.
    • Competitors include King Digital Entertainment, which created Candy Crunch, and Zynga, which made Farmville.
  • Audio

    Audio

  • Pdf

Rovio Entertainment, the Finnish start-up that shot to fame with computer game Angry Birds, is now looking to follow up on that success.

But the company’s new chief executive, Kati Levoranta, told Handelsblatt that won’t be easy. The entertainment industry has changed significantly and people rarely pay for video games any longer, she said.

Ms. Levoranta took the helm at the company early this year after working for Rovio’s legal department as general counsel. Working with such a creative company has been significantly different from her experience at her former employer Nokia Siemens Network, she said.

Looking toward the future, Ms. Levoranta said Rovio has a promising outlook in all of three of its divisions: gaming, technology and media.

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