CEO Casual

Joe Kaeser's Tie-Less Vision for Siemens

joe kaeser_siemens_9.12._dpa_matthias balk
Siemens chief executive Joe Kaeser is presenting the company's new strategy in Munich this week.
  • Why it matters

    Why it matters

    Siemens chief executive Joe Kaeser wants Siemens to regain its repuation for innivation and quickness, a move that he hopes will boost profits and growth.

  • Facts

    Facts

    • Siemens is forming joint ventures with a series of promising startups.
    • Siemens plans to increase R&D spending by €300 million in the current fiscal year.
    • One of its biggest competitors is GE.
  • Audio

    Audio

  • Pdf

Even traditional companies want to be young nowadays. As if to make that point, they are eschewing pinstriped suits, pocket squares and ties, the symbols of an old and different era.

The board members of German electronics giant Siemens was clearly making the point when they presented its new innovation strategy on Tuesday – without neckties.

Meeting them was Arcady Sosinov, a young, Ukrainian-American start-up entrepreneur. He is used to wearing jeans and sweaters in Silicon Valley but had decided to wear a suit for this meeting, to discuss a joint venture with Siemens.

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