Good Will Hunting

Jägermeister Heirs Take a Shot at Inheritance

Günter Mast, the man responsible for your hangover. Source; DPA
Günter Mast, the man responsible for your hangover.
  • Why it matters

    Why it matters

    The late Günter Mast successfully ran the liqueur company for decades. Now, the family’s wrangling over his will is leaving a sour aftertaste, but a company spokesperson claims it will not affect the brand.

  • Facts

    Facts

    • Jägermeister, which means “hunt master” was invented in the year 1934 by Curt Mast.
    • Its secret recipe has remained unchanged since the beginning.
    • The family are now fighting over the estate of Günter Mast, the deceased co-owner of the company.
  • Audio

    Audio

  • Pdf

Jägermeister. The name summons up the spontaneous good times of a misspent youth and “just one more” evenings of shots and dancing.

Such associations are a far cry from the life of the brains behind the brand, Günter Mast. When he wasn’t busy turning the stuffy German herbal schnapps into a hip global label, he spent his time on his tranquil 500-hectare – 1,235 acre – country estate and its manor house, Manor Lutterloh, near Hamburg.

It was here, at this private, wooded retreat, where the marketing genius passed away at the age of 84 in 2011.

Now this place has become ground zero for a nasty family dispute over inheritance worth €20 million, or $22.7 million.

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