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In German Men's Wear, Where Form Follows Function, Hopes of a Fashion Breakthrough

  • Why it matters

    Why it matters

    Germany’s market for men’s fashion clothing offers huge growth potential but pricing is crucial.

  • Facts

    Facts

    • Sales of men’s clothing rose from €15.6 billion in 2009 to €17 billion.
    • Several German makers of men’s fashion clothing plan new lines to capture market share.
    • Price plays a significant role in men’s clothing.
  • Audio

    Audio

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Many German men don’t particularly care about how they appear in public.

“You often see men in worn or outdated clothing,” said Thomas Rath, the luxury-fashion designer from Düsseldorf. “They ought to buy a suit more often.”

Mr. Rath became widely known through the television series “Germany’s Next Top Model” and has written a fashion guidebook for men.

They seem to be learning, though. From 2009 to today, sales of men’s clothing rose from €15.6 billion ($21.1 billion) to €17.0 billion, according to Euromonitor.

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