Many German men don’t particularly care about how they appear in public.
“You often see men in worn or outdated clothing,” said Thomas Rath, the luxury-fashion designer from Düsseldorf. “They ought to buy a suit more often.”
Mr. Rath became widely known through the television series “Germany’s Next Top Model” and has written a fashion guidebook for men.
They seem to be learning, though. From 2009 to today, sales of men’s clothing rose from €15.6 billion ($21.1 billion) to €17.0 billion, according to Euromonitor.