Fishy Future

Fresh Bait for Fast-Food Lovers

nordsee-mauritius images
Nordsee's German-style fast-food competes with McDonald's and Burger King.
  • Why it matters

    Why it matters

    Nordsee needs to find the right mix of food offerings and stores to compete in this highly competitive sector of the food market.

  • Facts

    Facts

    • The 100 largest fast-food chains in Germany generate total sales of about €12 billion.
    • Fast-food chains have been adversely affected by growth in higher-end concepts like the Italian chain L’Osteria and the Hans im Glück burger chain.
    • Nordsee is pursuing a franchise strategy, with the long-term goal of franchising 50 percent of its restaurants.
  • Audio

    Audio

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The minority stake that Heiner Kamps has acquired in the Nordsee seafood fast-food chain isn’t his biggest catch. But it’s and important one to the entrepreneur who once owned part of the chain and has decided to return.

“The contracts were signed at the end of last week,” said Mr. Kamps who declined to discuss the price he paid.

Mr. Kamps made millions after turning a family bakery into one of Germany’s largest baked-goods chains and selling the business to the Italian Barilla Group. He has since become an investor in a range of companies and business ventures, and now sees an opportunity to make money in fish fast-food restaurants.

“There’s plenty to do at Nordsee. We’re pushing ahead with our renovation plans, and we will reap the benefits,” he said. “This is a profitable company with great potential.”

In addition to capital, Mr. Kamps aims to share his food-chain and franchise expertise.

When Mr. Kamps first invested in Nordsee in 2001, he brought Hiltrud Seggewiss, his top manager at the bakery business, with him. When she arrived, she found a chain in which one in four restaurants had not been renovated in more than a decade and a brand that had lost its luster.

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