“D!conomy – join, create, succeed.” Under this motto, Cebit 2016 wants to widen its focus on computers and IT and become “the most important global event for digital business,” as Deutsche Messe board member Oliver Frese put it.
The colorful hall plan for next March’s event is already hanging on a flipboard in Mr. Frese’s 10th-floor office, where he has a view of the expo grounds.
Come March, he hopes to see as many digital movers and shakers as possible down there, networking. “Digitization is a major trend that pulls in all industries and puts traditional business models to the test,” said Mr. Frese.
Small and mid-sized companies, in particular, have some serious catching up to do, he added.