When Martin Sinner became head of the Media-Saturn holding group’s online services in 2014, he announced the electronics retailer would launch an incubator to help start-ups.
The Media-Saturn holding group is the largest electronics retailer in Europe. Its parent company is the Metro group, the world’s seventh-biggest retailer.
Media-Saturn has now firmed up its plans and will financially participate in new consumer-electronics companies and work with them in their development.
“Spacelab” is the name of the program that, as a so-called incubator, will take start-ups with a good product or business model and get them to a market-ready state.
“We’re aiming to find start-ups that fit in with us, either in our value chain or our range of products,” Mr. Sinner told Handelsblatt.