The German Soccer Association (DFL), the grouping of the country’s top clubs, will receive a total of €4.64 billion, or $5.3 billion, for coverage of the four seasons starting in 2017. Rupert Murdoch’s Sky will remain the main broadcaster of live Bundesliga games, securing a package of more than 250 matches.
But Eurosport, an established pan-European sports channel owned by U.S. firm Discovery Communications, will now become its biggest rival after winning a package of 43 live Friday night games. Both Sky and Eurosport are pay TV broadcasters.
Sky, which previously had a near monopoly on live soccer broadcasts in Germany, was due to lose its control after the Federal Cartel Office objected to a single party owning all live rights.
The DFL currently earns around €830 million in broadcasting fees per season, but these figures include international broadcasting rights. All of the deals also include coverage of the Bundesliga’s second tier games.