Handelsblatt Global

Advertisement Specifications

Full screen advertisement

Advertising material will be integrated into Handelsblatt Global content in a promotionally effective manner (carried out by Handelsblatt Global) via an overlay, including a close button[*]. The size of the ad container within the frame is generated depending on the browser’s viewport.

Due to variable viewport sizes, it is necessary to scale the advertising material to ensure that all relevant content is displayed. That means the format the advertising material is shown in can deviate from the material that was delivered. The advertisement also changes automatically when a change in viewing orientation takes place (vertical / horizontal view).

*Integration as overlay or in-page integration can vary from when the ad goes live.

Please deliver four images in PNG or JPG file format. If possible, please send your advertisement material as zip-file to: banner@iq-digital.de. We need your files at least five work days before  the first running of the advertisement.

Tablet/Desktop

Portrait mode
width: 1536 px
height: 2048 px
Maximum file size: 2MB

Landscape mode
width: 2048 px
height: 1536 px
Maximum file size: 2MB

Smartphones

Portrait mode
width: 640 px
height: 1136 px

Landscape mode
width: 1136 px
height: 640 px
Maximum file size: 120KB

It is not possible to deliver a 3rd-party-redirect.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt. If advertising material is not labeled as such, we reserve the right to add the label in the advertising material.

We also reserve the right to exclude problematic devices from displaying an advertisement if there is an undesirable impact on the Handelsblatt Global offer, the user or the advertisement itself and the exclusion can be ensured by the ad serving system.

Sie können die Anzeigenspezifikationen hier downloaden.

Contextual advertisement (keyword advertisement)

Contextual advertisement can be displayed on the homepage, section pages and/or articles. The display depends on customized keywords found in article text, teaser text, headline. Therefore an advertisement in articles is required whereas homepage and section ads can be booked additionally.

CONTEXTUAL ADVERTISEMENT ON HOMEPAGE OR SECTION PAGE

 

Example: contextual advertisement on homepage

CONTEXTUAL ADVERTISEMENT IN ARTICLES

 

Example: contextual advertisement in article

CONTEXTUAL ADVERTISEMENT ON MOBILE DEVICES

Example: contextual advertisement in article on mobile devices

Please deliver your images PNG or JPG file format. If possible, please send your advertisement material as zip-file to: technology@handelsblattglobal.com. We need your files at least five work days before  the first running of the advertisement.

Contextual advertisement – articles (required)

Desktop & mobile
width: 600 px
height: 500 px

Contextual advertisement – homepage and section pages

Desktop
width: 940 px
height: 130 px

mobile
width: 600 px
height: 500 px

It is not necessary to label the advertisement images – they will be marked as advertisement by Handelsblatt Global automatically. The hint “advertisement” will be placed above or under your advertisement.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.

Banners

Banners can be displayed on the homepage, section pages or articles. Banners can target different audiences (e.g. all users, all guest users, users of a specific client).

BANNER ON HOMEPAGE

Advertorial Desktop

BANNER ON MOBILE DEVICES

Advertorial mobile

Please deliver your images PNG or JPG file format. If possible, please send your advertisement material as zip-file to: technology@handelsblattglobal.com. We need your files at least five work days before the first running of the banners.

Banner

Desktop
width: 940 px
height: 130 px

mobile
width: 600 px
height: 500 px

It is not necessary to label the advertisement images – they will be marked as advertisement by Handelsblatt Global automatically. The hint “advertisement” will be placed above or under your advertisement.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.

Advertorials

Advertorials can be displayed on the homepage or section pages and can target different audiences (e.g. all users, all guest users, users of a specific client).

ADVERTORIAL WITH TEXT, TEASER IMAGE AND BANNER

Font type and background color can be customized.

Advertorial Desktop

ADVERTORIAL ON MOBILE DEVICES

 

Advertorial mobile

Please deliver your images PNG or JPG file format. If possible, please send your advertisement material as zip-file to: technology@handelsblattglobal.com. We need your files at least five work days before  the first running of the advertorials.

Teaser image

Desktop & mobile
width: 600 px
height: 340 px

Banner

Desktop
width: 600 px
height: 125 px

mobile
width: 600 px
height: 430 px

Text recommendations

Headline
max 50 characters (including spaces)
Subline
max 40 characters (including spaces)
Teaser text
max 600 characters (including spaces)

It is not necessary to label the advertisement images – they will be marked as advertisement by the Handelsblatt Global CMS automatically. The hint “advertisement” will be placed above or under your advertisement.Aternatively expressions like “presented by CLIENT” can be chosen.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.

Pop ups

Pop ups can be displayed on the homepage and can target different audiences (e.g. all users, all guest users, users of a specific client).

POP UP WITH TEXT, IMAGE AND LOGO

 

Pop Up

Please deliver your images PNG or JPG file format. If possible, please send your advertisement material as zip-file to: technology@handelsblattglobal.com. We need your files at least five work days before  the first running of the advertisement.

Pop up

Picture
at least
width: 300 px
height: 300 px

Logo
width: 153 px
height: 51 px

It is not necessary to label the advertisement images – they will be marked as advertisement by the Handelsblatt Global CMS automatically. The hint “advertisement” will be placed above or under your advertisement. Aternatively expressions like “presented by COMPANY” can be chosen.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.

Morning Briefing

Displayed in the Morning Briefing, a daily dose of wisdom and commentary on the day’s top stories, straight from our publisher’s desk – with more than 100,000 subscribers.

Please deliver your images PNG or JPG file format. If you would like to use a gif please note that Microsoft Outlook will display just the first image of the animated gif.

If possible, please send your advertisement material as zip-file to: R.Nickisch@vhb.de. We need your files at least five work days before  the first running of the advertisement.

Skyscraper

horizontal (for mobile)
width: 600 px
height: 200 px

vertical
width: 200 px
height: 600 px

Breaking Ad

width: 600 px
height: 200px

Fireplace

Desktop
left hand side
width: 160 px
height: 600 px

right hand side
width: 160 px
height: 600 px

middle part
width: 630 px
height: 90 px

Mobile
width: 600 px
height: 400 px

It is not necessary to label the advertisement images – they will be marked as advertisement in the newsletter template automatically. The hint “advertisement” will be placed above or under your advertisement.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.

Weekly Review

Displayed in the WeeklyReview, a smart summation of the week with top picks from the editor in chief, with more than 110,000 subscribers.

Please deliver your images PNG or JPG file format. If you would like to use a gif please note that Microsoft Outlook will display just the first image of the animated gif.

If possible, please send your advertisement material as zip-file to: weeklyreview@handelsblattglobal.com. We need your files at least five work days before  the first running of the advertisement.

Skyscraper

horizontal (for mobile)
width: 600 px
height: 200 px

vertical
width: 200 px
height: 600 px

Breaking Ad

width: 600 px
height: 200px

It is not necessary to label the advertisement images – they will be marked as advertisement in the newsletter template automatically. The hint “advertisement” will be placed above or under your advertisement.

Please note German law mandates that advertisement be labeled – in high-contrast font color, at least 9pt.